Mr Kipling

Mr Kipling is a brand of cakes, pies and baked goods marketed in the United Kingdom and Ireland. It was introduced in May 1967 (at a time when cakes were more often bought from local bakers), to sell cakes of a local baker's standard to supermarkets, and grew to become the United Kingdom's largest cake manufacturer by 1976. The trademark is owned by Premier Foods, after its acquisition of Rank Hovis McDougall (RHM) in 2007.

Mr Kipling's Cakes are made by the RHM subsidiary known as Manor Bakeries Ltd. which also produces products under the Lyons and Cadbury names. The Cadbury cakes are produced under licence from Cadbury plc, the owners of the brand name.

In recent years, the use of hydrogenated vegetable oil has been phased out in many Mr Kipling cakes.

Branding

With advertising using the phrase "exceedingly good cakes", and television adverts which originally featured the voice of actor James Hayter, the brand had become the market leader in the United Kingdom by 1976, a position it still holds over thirty years later. Varieties of single-serving and individually wrapped cakes have also been marketed.